On the train you can

This was a mammoth shoot shot on location in Northampton and involving more than 15 models. I headed up a team of makeup artists to provide natural looks for this campaign. The makeup design was natural and fresh and had some clues as to the scenario.

For example, the models that wee coming home from a night out had to have lived in makeup that was a bit more than daytime makeup. They had made an effort to go out and it had to have a Gen Z flavour. There were also some young professionals on their way to work. I developed the characters for each picture so that the image could tell a story.